Privacy policy
of Innofactory AG for the website abusizz.ch
1. Responsible persons
Responsible for the processing of personal data in connection with this website is
Innofactory AG
Bundesplatz 8
3011 Bern
Switzerland
E-mail: info@innofactory.ch
Telephone: +41 31 511 93 70
If other controllers are involved in individual cases, we will inform you of this separately.
2. Subject matter of this privacy policy
This privacy policy explains how Innofactory AG („we“, „us“) uses data in connection with the website www.abusizz.ch personal data is processed. This applies in particular to the use of the website, contact enquiries, support enquiries, orders, newsletter registrations and marketing and analysis measures.
Personal data is any information relating to an identified or identifiable natural person.
3 Applicable law
We process personal data in accordance with the applicable data protection law, in particular the Swiss Data Protection Act (DSG). Where applicable in individual cases, we also take into account foreign data protection regulations, in particular the General Data Protection Regulation of the European Union (GDPR).
4. Personal data collected
In particular, we may process the following categories of personal data:
- Master data such as surname, first name, company, address, language
- Contact details such as e-mail address, telephone number
- Communication data from contact forms, emails, support requests or other correspondence
- Contract and order data such as products or services ordered, billing address, delivery address, payment status
- Usage data such as pages visited, duration of visit, click behaviour, origin of visitors, functions used
- technical data such as IP address, browser type, operating system, device type, language settings, date and time of access
- Newsletter and marketing data such as consent, open rates, click behaviour and preferences
- any other data that you provide to us voluntarily
5. Purposes of data processing
We process personal data in particular for the following purposes:
- Provision and operation of the website
- Processing of contact enquiries and support cases
- Execution of orders and contracts
- Delivery of products and provision of services
- Invoicing and payment processing
- Improvement of our offer and our website
- Analysing usage and measuring reach
- Sending newsletters and marketing communications
- IT security and abuse prevention
- Fulfilment of legal obligations
- Enforcement or defence of legal claims
6. Legal bases
Insofar as a legal basis is required, we base the processing in particular on:
- Your consent
- the initiation or fulfilment of a contract
- our legitimate interests, in particular in the secure, economical and user-friendly operation of our website and services
- Legal obligations
7. Use of the website and server log files
When you visit our website, certain data is automatically collected for technical reasons and stored in server log files. This includes in particular
- IP address
- Date and time of access
- called contents
- Referrer URL
- Browser type and browser version
- Operating system
- Host name of the accessing device
This data is processed in particular to ensure the stability, security and functionality of the website and to analyse errors and detect misuse.
8. Making contact
If you contact us by contact form, e-mail, telephone or other means, we will process the data you provide to process your enquiry and for any follow-up questions.
This concerns in particular:
- Name
- Contact details
- Content of the enquiry
- Time and context of the contact
9. Orders, contract processing and customer account
If you order products or services via our website or otherwise enter into a contractual relationship with us, we process the personal data required for this, in particular
- Identification and contact details
- Order and contract data
- Delivery and invoice data
- Payment information
- Communication data
This processing is carried out for contract processing, customer service, invoicing, delivery, service provision and to fulfil statutory retention obligations.
10. Payment processing
For orders, payments may be processed via external payment service providers. In this case, the relevant service providers will receive the data required to process the payment.
For data processing by such third-party providers, their own data protection provisions also apply.
11. Newsletter and marketing
If you register for our newsletter or consent to receiving marketing information, we will process your contact details and, where applicable, other details in order to send you information about products, services, news and offers.
We can analyse whether newsletters are opened and which links are clicked in order to improve our communication and better align it with interests.
You can unsubscribe from the newsletter at any time, in particular via the unsubscribe link in the respective newsletter or by notifying us.
12. Cookies and similar technologies
Our website may use cookies and similar technologies. Cookies are small text files that are stored on your end device and contain certain information.
We use in particular:
- technically necessary cookies for the operation of the website
- Functional cookies
- Analysis and statistics cookies
- Marketing and tracking technologies, where used
You can configure your browser to block, restrict or delete cookies. Please note that this may restrict individual functions of the website.
Where required by law, we obtain consent for the use of non-essential cookies and similar technologies.
13. Google analytics
Our website can Google Analytics a web analysis service from Google. Google Analytics is used to statistically analyse the use of our website and helps us to improve the technology and content of our website.
The following information in particular can be processed as part of Google Analytics:
- visited pages
- Dwell time
- Click behaviour
- Origin of the visitors
- Technical information on device, browser and operating system
- Approximate location data
- IP address or shortened IP address, if corresponding functions are used
We can use functions such as IP anonymisation, Consent management, Aggregated analyses, Event-based measurements or other analysis functions provided by Google, insofar as these are permitted under data protection law.
The information collected by Google Analytics may be transmitted to Google servers abroad and stored or processed there. Data may also be disclosed to countries outside Switzerland, in particular to the USA. In such cases, we provide appropriate contractual or other guarantees where legally required.
Where required by law, we only use Google Analytics with your consent. Once you have given your consent, you can revoke or adjust it at any time with effect for the future via the cookie settings.
14. Social media and external platforms
Our website may contain links to social networks and external platforms, such as Instagram, LinkedIn or YouTube. When accessing such platforms, the data protection provisions of the respective providers apply. The website currently contains corresponding links in the footer.
If content or functions of external providers are integrated on our website, these providers may collect technical data such as your IP address in particular.
15. Disclosure to third parties
We may pass on personal data to third parties insofar as this is necessary for the purposes described, in particular to:
- IT and hosting service provider
- Provider of analysis, tracking and marketing tools
- Payment service provider
- Logistics and shipping partner
- Support and service provider
- Counsellors
- Authorities and courts, insofar as we are legally obliged or authorised to do so
We ensure that such recipients only receive data to the extent necessary.
16. Announcement abroad
Personal data may also be disclosed abroad, in particular if we use service providers or tools with registered offices or server locations abroad.
If a disclosure is made to countries without adequate statutory data protection, we take appropriate measures where necessary, in particular by concluding standard contractual clauses or other recognised guarantees.
17. Storage period
We process and store personal data for as long as is necessary for the respective purposes or for as long as there is a statutory retention or documentation obligation.
The data will then be deleted or anonymised unless there is a legal obligation or legitimate interest in further storage.
18. Data security
We take appropriate technical and organisational security measures to protect personal data from unauthorised access, loss, misuse, alteration or disclosure.
Nevertheless, data transmission over the Internet may be subject to security vulnerabilities. Absolute protection is not possible.
19. Rights of data subjects
Within the framework of the applicable data protection law, data subjects have in particular the right to
- to request information about the processed personal data
- to have incorrect personal data corrected
- to request the deletion or restriction of processing under certain conditions
- to object to processing
- to revoke a given consent with effect for the future
- to assert their rights with the competent data protection supervisory authority
Such rights are subject to legal requirements and restrictions.
20. No obligation to provide
In principle, you are not obliged to disclose personal data to us. However, without certain data we may not be able to provide or fulfil individual functions, services or contracts.
21. Changes to this privacy policy
We may amend this privacy policy at any time. The version published on the website shall apply.
These provisions have been drafted in German. The English version is an automatic translation and is for informational purposes only. In the event of any discrepancies, the original German version shall prevail.
Status: 18 March 2026